Search engine optimisation (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings, and could be considered a subset of search engine marketing.

Search engines display different kinds of listings in the search engine results pages (SERPs), including: pay per click advertisements, paid inclusion listings, and organic search results. SEO is primarily concerned with advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant keywords.

Search Engine Optimisation is hard work, it is tedious and requires hours of analysis and investigation by the optimisation expert. So, why do people do it?

The results can be truly amazing. Your website traffic can increase dramatically, saving you a lot of money that you would constantly need to spend on advertising otherwise. SEO strategies may increase both the number and quality of visitors.

Our Methods of Optimisation Include:

• Competitor analysis
• On-page optimisation
• Link exchange campaign to improve Page Rank
• Editing web pages to replace vague wording with specific terminology relevant to the subject of the page, and that the audiences that the site was developed for will expect to see on the pages, and will search with to find the page.
• Increasing the amount of unique content on the site.
• Using a reasonably sized, accurate description meta tag without excessive use of keywords, exclamation marks or off topic terms.
• Ensuring that all pages are accessible via anchor tag hyperlinks, and not only via Java, Javascript or Macromedia Flash applications or meta refresh redirection; this can be done through the use of text-based links in site navigation and also via a page listing all the contents of the site (a site map).
• Advising on useful information/ articles

Pay per click advertisements are usually text ads placed near search results. When a site visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost Per Click (CPC).

Ocean Website Design can help with techniques to improve performance with pay per click advertising and help improve your advertising spend.

Free Submit: Submit your website URL to 10 serach engines.   Pro Submit: We will submit your site once a month or on-demand to hundreds of search engines and directories for one year. £120 per year.

• Bronze: £100 per month (includes £50 spent on Google Advertising) (2 hours)
  
• Silver: £150 per month (includes £75 spent on Google Advertising) (3 hours)
  
• Gold: £250 per month (includes £100 spent on Google Advertising) (6 hours)
  
• Platinum: £500 per month (includes £250 spent on Google Advertising) (4 hours)