Search Engine Optimisation

Search engine optimisation (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings, and could be considered a subset of search engine marketing.

Search engines display different kinds of listings in the search engine results pages (SERPs), including: pay per click advertisements, paid inclusion listings, and organic search results. SEO is primarily concerned with advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant keywords.

Search Engine Optimisation is hard work, it is tedious and requires hours of analysis and investigation by the optimisation expert. So, why do people do it?

The results can be truly amazing. Your website traffic can increase dramatically, saving you a lot of money that you would constantly need to spend on advertising otherwise. SEO strategies may increase both the number and quality of visitors.

On Page Optimisation

Meta Data: Meta data is information that is found within each web page. The main meta data fields used are page title, description and keywords.

Page Copy: Improve copy for your website to improve the performance of your site within search engines, this includes headings and formatting.

Internal Linking: Linking is the action where by one page is linked via either text or an image to another page within your website.

Coding: How a web page is built can considerably affect how it performs within the search engines.

Navigation: This will determine if search engines can access all the pages within your site and more so, how effectively.

Site Map: Creation of a site map will let the search engine know what pages to crawl and what has been updated.

Off Page Optimisation

External Linking: Building links to your website from other related websites. The more related sites that link to your website the higher you will appear within Google.

Google Map Submission/ Geographic Marketing: Online marketing towards your chosen geographical area.

Directory Submissions: Submission of your website to relevant directories and portals.

Social Bookmarking: Facebook, Twitter and Google+ promotion.

Press Releases: Another great way of increasing online PR for your website.

Newsletter Writing: Write a newsletter article and submit it to link sites that offer regular newsletter to there readers.

Email Marketing: Build/Expand customer base.

Personalised Marketing: Working to meet the need of your customers.